Smart homebuyers and savvy builders are demanding better performance in the homes they purchase and build. To thrive in today's marketplace, leading edge manufacturers must connect the science of building performance with the realities of design, construction and marketing.

By using a unique combination of classroom education and in-the-field experience, Mark can provide manufacturers with valuable new insights into their products and their markets. If you are committed to developing innovative products and smart solutions to building performance problems, contact Mark about helping your company chart a course for success.

Mark’s Areas of Expertise

• Residential and light commercial construction.
• Energy efficient construction practices and systems approach building.
• Sizing and installation of ventilation systems.
• Moisture and vapor flow control methods.
• Insulation systems.
• Optimizing mechanical systems and integrating system variations.
• Site verification of building performance.
• Marketing the performance-built homes.

Sample Seminar Topics

1-Hour: Marketing the Better Built Home
Discover ways of differentiating your company from your competition and what really drives the market.

2-Hour: Building Homes that Work with the Environment
Learn how to integrate environmental considerations into the design and construction of your products.

2-Hour: Moisture and Rain Management
Learn why rain and moisture must be effectively managed.

3-Hour: High Performance Homes: Do’s, Don’ts and Why’s
Identify common construction details that can lead to moisture problems, air quality concerns and excessive energy consumption. See the need of this industry and where the real problems are.

7-Hour: Comprehensive Building Science Training

Consulting Services

Mark consults with product developers, engineers and sales management throughout the U.S. and Canada. He can work with regional sales teams and listen to your customers’ ideas and concerns about innovation and problem solving. Mark can help you disconnect from the sales process, and focus to the information transfer needed to increase the understanding and visibility of your products’ features and benefits.

Rates

Day rate is $4000.  Add $500 per day for travel days when no services are provided (maximum one travel day per visit). Additional travel expenses will include non-stop airfare to and from the city $25 booking fee, lodging, ground transportation, $19 per day airport parking at point of origination, and meals up to $75 per day.

For more information, or to book time with Mark, email mark@laliberteonline.com.

“From a Building Product manufacturer's perspective, Mark has the unique ability to speak to an audience about particular products and how they contribute to the overall performance of a home. He can take the somewhat difficult-to-understand "systems approach" to building homes and break it down so it is understandable, fun, and applicable to everyone in the audience. Mark almost always provides a take-away or two for builders to immediately incorporate into their building practices. These will not only enhance the performance of their homes but will often solve a problem they may be experiencing.”

Barry Reid
Product Development Marketing Manager
Georgia-Pacific Building Products